Sean has been the Managing Director of Western Orchards Ltd based in Katikati for more than 30 years. Western Orchards Ltd is an Orchard Management and Post-Harvest (Packing & Cool storage) operation. He lives with his wife and two sons on a 15 hectare orchard in Katikati where he grows Gold3 and Hayward. He has an extensive knowledge across all aspects of the kiwifruit industry and is currently on the NZKGI Forum. Sean has been involved in the Zespri new varieties programme and travelled on Zespri grower trips around the world, which has given him an understanding of the Marketing strategies and implications of the Zespri Supply Chain.