The Hayward (Green) variety has been the backbone of the commercial New Zealand kiwifruit industry for some 50 years. Amongst the excitement and opportunity of new cultivars, we mustn’t lose sight of the importance of the Green category.

We know this and have remained committed to working alongside our Green growers to optimise their returns from the complex series of premiums available.

It all starts in the orchard, and through the intricate supply chain to the market, we’re closely involved with our growers at each stage. Our frank transparent approach means a strong commercial collaboration and we expect our growers’ Orchard Gate Returns to be consistently in the industry’s top performing quartile.



Apata Group Limited and its growers were early adopters and at the forefront of the growing and post-harvest development which took the best part of a decade to perfect.

The rapid and proactive response from the industry to mitigate the impact of Psa-V has seen exciting new gold varieties being fast tracked from Zespri’s extensive plant breeding programme as commercially viable varieties.

Post-Harvest Capability

Our packhouses are equipped with the latest in fruit handling technology and retain the input and influence of our hugely experienced operators. This gives our growers the best available packing opportunities in the industry and enables us to keep our labour costs and overheads to a minimum without losing the benefit of decades of operational experience.

Gold kiwifruit varieties have specific harvest and post-harvest requirements, primarily around fruit handling and harvest maturity protocols. 

We are once again forging the path, working alongside growers as their vines mature, and through the supply chain to invest in the resources required to ensure continued success of these and other new varieties to come.